Ikea Says Namaste To India, Opens First Store In Hyderabad: 10 Key Points

Five years, commitment of 30 per cent local sourcing and a planned investment of Rs.10,500 crore is what Swedish furniture retailer Ikea had to make to launch its first store in India. The long-awaited Ikea store opened on Thursday in a 13-acre complex in the heart of HITEC City, Hyderabad. It has not been an easy journey – Ikea India launch was much delayed because of regulatory norms and quality commitments. And now, when Ikea has finally made a foray into the Indian market, the company has ensured that it adapts to local tastes and prices to win over customers in a market that is dominated by a multitude of vendors selling ready-made or made-to-order furniture.

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